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New global sponsors share new vision for the Hong Kong International Film Festival

The Hong Kong International Film Festival Society (HKIFFS) announced today its complete list of official sponsors of the 33rd Hong Kong International Film Festival (HKIFF), including new leading global brands Citibank Credit Card, W Hong Kong, Lexus and Grey Goose vodka.

As a distinguished group of corporations, the sponsors share in the new vision to enrich the festival experience and further enable the non-profit HKIFFS to develop and promote the festival’s annual presentation of more than 300 films. The 33rd HKIFF will be held from March 22 – April 13, 2009.

“Our sponsors this year reflect the new brand, vision and ambition of HKIFF. Their participation has allowed us to introduce several new initiatives that best serve our festivalgoers with an unforgettable experience and reach out to new audiences. As a life-style event, festival sponsorship dollars allow festival-goers to explore new ways to interact with film and invigorate old ways to appreciate film like the introduction of 3D and live-piano accompaniment to a revived silent film section called Archival Treasures.” said Soo-wei SHAW, Executive Director of the HKIFFS.

The festival this year will also feature the legendary Ingmar Bergman multi-media installation “Ingmar Bergman: The Man Who asked Hard Questions Exhibition” shown for the first time in Asia as part of the HKIFF and also, a new highlight to Hong Kong in 13 years, is the complete retrospective on the Italian film legend, Michelangelo Antonioni.

“The festival would not exist without the generous support from corporations, foundations and individuals which allow us to present film events and publications of the highest caliber. In light of the global economic climate, we are especially fortunate to have these dedicated and forward-looking companies that will bring hope, inspiration and fun to the community through the festival” added Ms SHAW.

As one of the key initiatives of the non-profit HKIFFS, the festival operates with the support of corporate sponsors, private foundations, film associations, government agencies, and individual donors. Festival sponsorship dollars make possible many of the services provided to festivalgoers, and also lower the operating cost for the event including marketing, publicity, hospitality, and communications.

The key sponsors of the 33rd HKIFF:

Citibank Credit Card – Official Credit Card
Citibank, the leading global financial services company, will provide all Citibank Credit Cardholders a range of exclusive privileges, including priority ticket bookings, 10% discounts on ticket sales as well as exclusive access to red carpet premieres and parties.

Lexus – Official Car Partner
America’s best-selling luxury car, Lexus will provide an entire fleet of performance sedans for the invited guests to the 33rd HKIFF, Asian Film Awards and the Hong Kong – Asia Film Financing Forum.

W Hong Kong – Official Hotel
Invited guests of the 33rd HKIFF will be pampered at Hong Kong’s newest luxury boutique hotel, while festival-goers can enjoy discounted rooms and daily festival happy-hour. W Hong Kong will also host the Grand Opening Party of the 33rd HKIFF, all HKIFF press events and as well as the festival headquarters.

Grey Goose Vodka – Vodka Sponsor
The world’s leading super premium vodka brand will be presenting distinctive cocktails in honour of the 33rd HKIFF, as well as provide the beverage of choice at the Gala Opening and Gala Premieres of Sniper and Ashes of Time Redux as well as at the Celebration Party of ”A Tribute to Romantic Visions: 25th Anniversary of Film Workshop”.

Associate Partners
agnes b, UK Trade & Investment, British Consulate General Hong Kong, Lee Hysan Foundation, Muse, Signis Hong Kong, Starbucks, Goethe Institute, Swedish Institute, Screen Australia, Australian Government – Department of Foreign Affairs and Trade, Consulate General de France a Hong Kong Et Macao, unifrance, The North Face, The Finnish Film Foundation, Korean Film Archive, Consulate General of Italy in Hong Kong

Festival Supporters
Centro Cultural De Macau, Leisure and Cultural Services Department, UA Cinemas, The Grand, Harbour City, Times Square, Cke Shopping Mall, Langham Place, LCX, 8 Partnership, FUJI Water. DotAsia, Moosh, Lenovo, Quintessentially, Lan Kwai Fong Entertainments

HD Projection Support
Barco

Technical Support
Hong Kong Design Institute, Nexson Audio-Visual Production Studio, Cyberport, Digital Media Centre

Official Media
The Hollywood Reporter

Media Partners
Variety, Screen International, Prestige, Clive, Juice, Mint, Catcha, alivenotdead, Cable TV, Jet, Touch, City Magazine, CUP, AV, U Magazine, Hong Kong Economic Times, HK Magazine, Milk, Hong Kong Film, Moview, Sohu.com, tvb.com, Todou.com, Business Traveller Asia Pacific, she.com

For enquiries, please contact HKIFFS PR Department:

Ms. Maggie Ip Tel: +852-2102-7365 E-mail: maggie_ip@hkiff.org.hk
Mr. David Woo Tel: +852-2102-7363 E-mail: david_woo@hkiff.org.hk